On Holiday Travel | Luxury Travel, Planning & Guides

Tools | Adobe Illustrator, Photoshop, and Wordpress

About On Holiday Travel

Kayla is a Luxury Travel Advisor affiliated with Embark Beyond, based in Austin, TX. As the daughter of a flight attendant, travel is in her blood and her passion grew as she began exploring the world post-college (with the help of free flights!). She specializes in honeymoons, adventure travel, U.S. ranch experiences, and those “once in a lifetime” trips.

Her expertise with social media and creative development helped her build and shape her online brand as a travel expert where she shares destination guides and travel tips with her followers on TikTok and Instagram.

Goal

As a brand-refresh under a new name, we needed to set On Holiday apart while remaining friendly and easy to use. We aimed to rework Kayla’s existing website and give her branding a bright, new identity.

Solution

In the end, we achieved a sophisticated retro logo suite, hand-drawn branded icons, and a colorful new website to guide travelers to new experiences.


Primary Logo | Secondary Logo | Submark Logo

Typography

Color Pallete

Mood Board

Branded Icons


Brand Voice