The Cave | Alcoholic Gelato Branding
Tools | Adobe Illustrator and Photoshop
About The Cave
The cave is Austin’s newest upscale gelato spot with an adult twist to the classic dessert. Specializing in alcoholic gelato, customers can enjoy bold new flavors such as blackberry merlot, peach champagne, and coffee stout. A perfect end to a night on the town.
Problem
The cave is struggling to communicate that their gelato is not for children. The company needs a new, elegant branding system to reach adults in downtown Austin.
Solution
To combat the usually happy-go-lucky image that gelato parlors produce, the new packaging system contains few colors and thin, refined line work that is reminiscent of the glamour of the roaring 20s.
Primary Logo | Secondary Logo
Typography
Color Pallete
Brand Iconography
Brand Voice
Reflection
The cave was quite the rollercoaster, starting off as a bright, rounded, bubbly brand I realized the competition had already fulfilled that niche. Luckily with the help of my professors, I was able to steer the art direction in the opposite direction. If I was able to spend more time on this project, I would scout locations in Austin to illustrate the space I was designing for.
